Bloemenizer Gin label won Red Dot Design Award 2025

The label of Blumenizer Gin by BOTANIQ Collection won one of the most prestigious awards in the international design world, the Red Dot Design Award 2025, in the Packaging Design category. The award was granted in November 2025 by the international professional jury of Red Dot.

Blumenizer Gin was created as a brand-name product, with its recipe inspired by the herbs grown in the herb garden of BOTANIQ Turai Castle. Its label and visual identity were designed jointly by Graphasel Design Studio and BDPST Koncept, so the award also represents international recognition of the two agencies’ conscious commitment to brand building. The award-winning label concept stood out from the field not only for its high aesthetic quality but also for its thoughtfulness.

The Red Dot Award is one of the most important benchmarks for outstanding design and design innovation worldwide, often referred to as the “Oscars of design.” The Packaging Design category places particular emphasis on packaging not simply being decorative, but an active, strategic tool for the success of the product. According to the jury’s assessment, the award-winning works prove that packaging is an independent design discipline capable of telling stories, evoking emotions, and building brands.

The central motif of the Blumenizer Gin label is a symmetrical, kaleidoscopic illustration evoking the vision of a stylized botanical garden. At the center of the composition, made up of plant elements, is a keyhole—a passageway between the visible and hidden worlds. Looking through the keyhole, the symbol of the BOTANIQ Collection becomes visible on the back of the bottle: a bee, symbolizing diligence and creativity.