{"id":1094,"date":"2025-05-21T20:10:40","date_gmt":"2025-05-21T18:10:40","guid":{"rendered":"https:\/\/bdpstkoncept.hellodigitalstudio.dev\/case-study\/dorothea-hotel-budapest-autograph-collection\/"},"modified":"2026-05-05T14:22:51","modified_gmt":"2026-05-05T12:22:51","slug":"dorothea-hotel-budapest-autograph-collection","status":"publish","type":"case-study","link":"https:\/\/bdpstkoncept.hu\/hu\/case-study\/dorothea-hotel-budapest-autograph-collection\/","title":{"rendered":"Dorothea Hotel, Budapest, Autograph Collection"},"content":{"rendered":"\n<div id=\"case-study-lead-block_0b060039910907497be2d52872c9ab79\" class=\"case-study-lead\">\n    <div class=\"row\">\n        <div class=\"col-lg-8 offset-lg-4\">\n            \n\n<div class=\"large-text-block\">\n    <div class=\"large-text-content\">\n        \n\n<p>A Koncept egy nagyszab\u00e1s\u00fa, l\u00e1tv\u00e1nyos projektet hozott l\u00e9tre, amelyben t\u00f6bb design-, m\u00e1rka\u00e9p\u00edt\u00e9si \u00e9s kommunik\u00e1ci\u00f3s ter\u00fclet dolgozott egy\u00fctt Budapest \u00f6tcsillagos <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Dorothea Hotel\u00e9nek<\/mark> megval\u00f3s\u00edt\u00e1s\u00e1n \u00e9s megnyit\u00e1s\u00e1nak kommunik\u00e1ci\u00f3j\u00e1n.<\/p>\n\n\n    <\/div>\n<\/div> \n\n        <\/div>\n    <\/div>\n<\/div> \n\n\n<div class=\"responsive-spacer\">\n\t<div class=\"responsive-spacer__rs-size rs-size-80 rs-size-md-110\"><\/div>\n<\/div>\n\n\n\n<div id=\"content-tabs-accordion\" class=\"content-tabs-accordion alignfull\">\n    <div class=\"content-tabs-accordion__container\">\n        <div class=\"row g-0\">\n\n            <!-- Desktop Tabs Navigation -->\n            <div class=\"col-xl-6 d-none d-xl-block content-tabs-accordion__nav-wrapper\">\n                <ul class=\"content-tabs-accordion__nav\" role=\"tablist\">\n                                            <li class=\"content-tabs-accordion__nav__item\">\n                            <button class=\"content-tabs-accordion__button active\" \n                                    id=\"tab-0-tab\" \n                                    data-bs-toggle=\"tab\" \n                                    data-bs-target=\"#tab-0\" \n                                    type=\"button\" \n                                    role=\"tab\" \n                                    aria-controls=\"tab-0\" \n                                    aria-selected=\"true\">\n                                <h2 class=\"content-tabs-accordion__button__text\">\u00c1ttekint\u00e9s<\/h2>\n                                <span class=\"content-tabs-accordion__button__icon\">\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                        <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                    <\/svg>\n                                <\/span>\n                            <\/button>\n                        <\/li>\n                                            <li class=\"content-tabs-accordion__nav__item\">\n                            <button class=\"content-tabs-accordion__button\" \n                                    id=\"tab-1-tab\" \n                                    data-bs-toggle=\"tab\" \n                                    data-bs-target=\"#tab-1\" \n                                    type=\"button\" \n                                    role=\"tab\" \n                                    aria-controls=\"tab-1\" \n                                    aria-selected=\"false\">\n                                <h2 class=\"content-tabs-accordion__button__text\">Koncepci\u00f3 kidolgoz\u00e1sa<\/h2>\n                                <span class=\"content-tabs-accordion__button__icon\">\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                        <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                    <\/svg>\n                                <\/span>\n                            <\/button>\n                        <\/li>\n                                            <li class=\"content-tabs-accordion__nav__item\">\n                            <button class=\"content-tabs-accordion__button\" \n                                    id=\"tab-2-tab\" \n                                    data-bs-toggle=\"tab\" \n                                    data-bs-target=\"#tab-2\" \n                                    type=\"button\" \n                                    role=\"tab\" \n                                    aria-controls=\"tab-2\" \n                                    aria-selected=\"false\">\n                                <h2 class=\"content-tabs-accordion__button__text\">M\u00e1rka narrativa<\/h2>\n                                <span class=\"content-tabs-accordion__button__icon\">\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                        <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                    <\/svg>\n                                <\/span>\n                            <\/button>\n                        <\/li>\n                                            <li class=\"content-tabs-accordion__nav__item\">\n                            <button class=\"content-tabs-accordion__button\" \n                                    id=\"tab-3-tab\" \n                                    data-bs-toggle=\"tab\" \n                                    data-bs-target=\"#tab-3\" \n                                    type=\"button\" \n                                    role=\"tab\" \n                                    aria-controls=\"tab-3\" \n                                    aria-selected=\"false\">\n                                <h2 class=\"content-tabs-accordion__button__text\">Branding<\/h2>\n                                <span class=\"content-tabs-accordion__button__icon\">\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                        <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                    <\/svg>\n                                <\/span>\n                            <\/button>\n                        <\/li>\n                                            <li class=\"content-tabs-accordion__nav__item\">\n                            <button class=\"content-tabs-accordion__button\" \n                                    id=\"tab-4-tab\" \n                                    data-bs-toggle=\"tab\" \n                                    data-bs-target=\"#tab-4\" \n                                    type=\"button\" \n                                    role=\"tab\" \n                                    aria-controls=\"tab-4\" \n                                    aria-selected=\"false\">\n                                <h2 class=\"content-tabs-accordion__button__text\">Strat\u00e9gia<\/h2>\n                                <span class=\"content-tabs-accordion__button__icon\">\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                        <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                    <\/svg>\n                                <\/span>\n                            <\/button>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n\n            <!-- Content Area -->\n            <div class=\"col-xl-6\">\n                <div class=\"tab-content content-tabs-accordion__tab-content\">\n                                            <div class=\"tab-pane fade show active\" \n                             id=\"tab-0\" \n                             role=\"tabpanel\" \n                             aria-labelledby=\"tab-0-tab\">\n                            \n                            <!-- Mobile Accordion Header -->\n                            <div class=\"accordion-header d-xl-none\">\n                                <button class=\"content-tabs-accordion__button active\" \n                                        type=\"button\" \n                                        data-bs-toggle=\"collapse\"\n                                        data-bs-target=\"#accordion-0\" \n                                        aria-expanded=\"true\" \n                                        aria-controls=\"accordion-0\">\n                                    <h2 class=\"content-tabs-accordion__button__text\">\u00c1ttekint\u00e9s<\/h2>\n                                    <span class=\"content-tabs-accordion__button__icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                            <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/button>\n                            <\/div>\n\n                            <!-- Content -->\n                            <div id=\"accordion-0\" \n                                 class=\"accordion-collapse accordion-item collapse show\">\n                                <div class=\"accordion-item__featured-image\">\n                                                                    <\/div>\n                                <div class=\"accordion-item__body\">\n                                                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__single-image\">\n                                                                                                            <figure>\n                                                            <div class=\"accordion-item__box__single-image__sizer\">\n                                                                <img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4.jpg?fit=768%2C1024&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4.jpg?w=1196&amp;ssl=1 1196w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4.jpg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4.jpg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4.jpg?resize=288%2C384&amp;ssl=1 288w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4.jpg?resize=445%2C594&amp;ssl=1 445w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4.jpg?resize=576%2C768&amp;ssl=1 576w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>                                                            <\/div>\n                                                                                                                    <\/figure>\n                                                                                                    <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__basic-content\">\n                                                    <p>A Dorothea Hotel, Budapest \u2013 a Marriott International Autograph Collection portf\u00f3li\u00f3j\u00e1nak r\u00e9szek\u00e9nt \u2013 egy \u00f6tcsillagos sz\u00e1lloda, amely \u00f6tv\u00f6zi a magyar t\u00f6rt\u00e9nelmi \u00f6r\u00f6ks\u00e9get a kort\u00e1rs luxus vil\u00e1g\u00e1val. A sz\u00e1lloda teljes k\u00f6r\u0171 m\u00e1rka- \u00e9s kommunik\u00e1ci\u00f3 strat\u00e9gi\u00e1j\u00e1t, valamint arculat\u00e1t a BDPST Koncept tervezte \u00e9s val\u00f3s\u00edtotta meg \u2013 az alapkoncepci\u00f3 kidolgoz\u00e1s\u00e1t\u00f3l kezdve a vizu\u00e1lis identit\u00e1s\u00e1ig. A BDPST Koncept a mai napig teljes k\u00f6r\u0171en t\u00e1mogatja a sz\u00e1lloda marketingkommunik\u00e1ci\u00f3s tev\u00e9kenys\u00e9g\u00e9t, biztos\u00edtva az egys\u00e9gess\u00e9get, a kreativit\u00e1st \u00e9s az er\u0151s m\u00e1rka jelenl\u00e9t\u00e9t az \u00f6sszes csatorn\u00e1n.  <\/p>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                                                    <\/div>\n                                <div class=\"accordion-item__closing-image\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"tab-pane fade\" \n                             id=\"tab-1\" \n                             role=\"tabpanel\" \n                             aria-labelledby=\"tab-1-tab\">\n                            \n                            <!-- Mobile Accordion Header -->\n                            <div class=\"accordion-header d-xl-none\">\n                                <button class=\"content-tabs-accordion__button\" \n                                        type=\"button\" \n                                        data-bs-toggle=\"collapse\"\n                                        data-bs-target=\"#accordion-1\" \n                                        aria-expanded=\"false\" \n                                        aria-controls=\"accordion-1\">\n                                    <h2 class=\"content-tabs-accordion__button__text\">Koncepci\u00f3 kidolgoz\u00e1sa<\/h2>\n                                    <span class=\"content-tabs-accordion__button__icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                            <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/button>\n                            <\/div>\n\n                            <!-- Content -->\n                            <div id=\"accordion-1\" \n                                 class=\"accordion-collapse accordion-item collapse\">\n                                <div class=\"accordion-item__featured-image\">\n                                                                    <\/div>\n                                <div class=\"accordion-item__body\">\n                                                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__two-images\">\n                                                    <div class=\"row\">\n                                                        <div class=\"col-6\">\n                                                                                                                            <figure>\n                                                                    <img decoding=\"async\" width=\"290\" height=\"300\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_043_Image_0001.jpg?fit=290%2C300&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_043_Image_0001.jpg?w=724&amp;ssl=1 724w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_043_Image_0001.jpg?resize=290%2C300&amp;ssl=1 290w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_043_Image_0001.jpg?resize=576%2C597&amp;ssl=1 576w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>                                                                                                                                    <\/figure>\n                                                                                                                    <\/div>\n                                                        <div class=\"col-6\">\n                                                                                                                            <figure>\n                                                                    <img decoding=\"async\" width=\"290\" height=\"300\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_042_Image_0001.jpg?fit=290%2C300&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_042_Image_0001.jpg?w=711&amp;ssl=1 711w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_042_Image_0001.jpg?resize=290%2C300&amp;ssl=1 290w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_042_Image_0001.jpg?resize=576%2C596&amp;ssl=1 576w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>                                                                                                                                    <\/figure>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__basic-content\">\n                                                    <p>A projektet alapos kutat\u00e1ssal kezdt\u00fck, amely a helysz\u00ednt, az \u00e9p\u00fcleteket, az utc\u00e1t \u00e9s a t\u00e1gabb v\u00e1rosi k\u00f6rnyezetet is lefedte. C\u00e9lunk az volt, hogy m\u00e9lyrehat\u00f3an meg\u00e9rts\u00fck a t\u00f6rt\u00e9nelmi \u00e9s kultur\u00e1lis h\u00e1tteret, \u00e9s erre alapozva egy hiteles m\u00e1rk\u00e1t hozzunk l\u00e9tre.<br \/>\nA m\u00e1rkastrat\u00e9gia Budapest aranykor\u00e1nak \u00fajra\u00e9rtelmez\u00e9s\u00e9re \u00e9p\u00fclt \u2013 arra az id\u0151szakra, amikor Dorottya f\u0151hercegn\u00e9 \u00e9s J\u00f3zsef n\u00e1dor a v\u00e1rost vir\u00e1gz\u00f3 kultur\u00e1lis k\u00f6zpontt\u00e1 form\u00e1lt\u00e1k. Ez a strat\u00e9gia a sz\u00e1llod\u00e1t a hagyom\u00e1ny \u00e9s a kort\u00e1rs k\u00e9nyelem tal\u00e1lkoz\u00e1si pontjak\u00e9nt pozicion\u00e1lja.<br \/>\nA m\u00e1rkanarrat\u00edva Dorottya \u00e9s J\u00f3zsef alakja k\u00f6r\u00e9 \u00e9p\u00fcl \u2013 a fejl\u0151d\u00e9s \u00e9s kifinomults\u00e1g szimb\u00f3lumaik\u00e9nt. T\u00f6rt\u00e9net\u00fck v\u00e9gigvonul a sz\u00e1lloda minden r\u00e9szlet\u00e9n, hidat k\u00e9pezve a m\u00falt \u00e9s jelen k\u00f6z\u00f6tt.   <\/p>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                                                    <\/div>\n                                <div class=\"accordion-item__closing-image\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"tab-pane fade\" \n                             id=\"tab-2\" \n                             role=\"tabpanel\" \n                             aria-labelledby=\"tab-2-tab\">\n                            \n                            <!-- Mobile Accordion Header -->\n                            <div class=\"accordion-header d-xl-none\">\n                                <button class=\"content-tabs-accordion__button\" \n                                        type=\"button\" \n                                        data-bs-toggle=\"collapse\"\n                                        data-bs-target=\"#accordion-2\" \n                                        aria-expanded=\"false\" \n                                        aria-controls=\"accordion-2\">\n                                    <h2 class=\"content-tabs-accordion__button__text\">M\u00e1rka narrativa<\/h2>\n                                    <span class=\"content-tabs-accordion__button__icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                            <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/button>\n                            <\/div>\n\n                            <!-- Content -->\n                            <div id=\"accordion-2\" \n                                 class=\"accordion-collapse accordion-item collapse\">\n                                <div class=\"accordion-item__featured-image\">\n                                                                    <\/div>\n                                <div class=\"accordion-item__body\">\n                                                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__two-images\">\n                                                    <div class=\"row\">\n                                                        <div class=\"col-6\">\n                                                                                                                            <figure>\n                                                                    <img decoding=\"async\" width=\"223\" height=\"300\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_039_Image_0001.jpg?fit=223%2C300&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_039_Image_0001.jpg?w=616&amp;ssl=1 616w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_039_Image_0001.jpg?resize=223%2C300&amp;ssl=1 223w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_039_Image_0001.jpg?resize=572%2C768&amp;ssl=1 572w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/>                                                                                                                                    <\/figure>\n                                                                                                                    <\/div>\n                                                        <div class=\"col-6\">\n                                                                                                                            <figure>\n                                                                    <img decoding=\"async\" width=\"238\" height=\"300\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_039_Image_0002.jpg?fit=238%2C300&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_039_Image_0002.jpg?w=391&amp;ssl=1 391w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Dorothea_Branding__Page_039_Image_0002.jpg?resize=238%2C300&amp;ssl=1 238w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/>                                                                                                                                    <\/figure>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__basic-content\">\n                                                    <p>A m\u00e1rkanarrat\u00edv\u00e1t a magyar t\u00f6rt\u00e9nelem Aranykora ihlette, amikor Dorottya f\u0151hercegn\u00e9 \u00e9s J\u00f3zsef n\u00e1dor vezet\u00e9s\u00e9vel Budapest egy vid\u00e9ki v\u00e1rosb\u00f3l nyugat-eur\u00f3pai sz\u00ednvonal\u00fa kultur\u00e1lis k\u00f6zpontt\u00e1, metropolissz\u00e1 v\u00e1lt.<\/p>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__basic-content\">\n                                                    <h3>M\u00e1rka pill\u00e9rek<\/h3>\n<p>Dorottya f\u0151hercegn\u00e9 \u00e9s J\u00f3zsef n\u00e1dor t\u00f6rt\u00e9nete \u00e1thatja a sz\u00e1llod\u00e1t, \u00e9s egys\u00e9gbe foglalja annak minden elem\u00e9t \u2013 kapcsolatot teremtve a m\u00falt \u00e9s a jelen, valamint a k\u00fcl\u00f6nb\u00f6z\u0151 st\u00edlusok \u00e9s korszakok k\u00f6z\u00f6tt.<\/p>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__two-images\">\n                                                    <div class=\"row\">\n                                                        <div class=\"col-6\">\n                                                                                                                            <figure>\n                                                                    <img decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-6.jpg?fit=225%2C300&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-6.jpg?w=568&amp;ssl=1 568w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-6.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-6.jpg?resize=288%2C384&amp;ssl=1 288w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-6.jpg?resize=445%2C594&amp;ssl=1 445w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>                                                                                                                                            <figcaption>V\u00c1RATLAN UTAZ\u00c1S<\/figcaption>\n                                                                                                                                    <\/figure>\n                                                                                                                    <\/div>\n                                                        <div class=\"col-6\">\n                                                                                                                            <figure>\n                                                                    <img decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-7.jpg?fit=225%2C300&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-7.jpg?w=568&amp;ssl=1 568w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-7.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-7.jpg?resize=288%2C384&amp;ssl=1 288w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-7.jpg?resize=445%2C594&amp;ssl=1 445w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>                                                                                                                                            <figcaption>INSPIR\u00c1L\u00d3 K\u00d6RNYEZET<\/figcaption>\n                                                                                                                                    <\/figure>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__two-images\">\n                                                    <div class=\"row\">\n                                                        <div class=\"col-6\">\n                                                                                                                            <figure>\n                                                                    <img decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-8.jpg?fit=225%2C300&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-8.jpg?w=568&amp;ssl=1 568w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-8.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-8.jpg?resize=288%2C384&amp;ssl=1 288w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-8.jpg?resize=445%2C594&amp;ssl=1 445w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>                                                                                                                                            <figcaption>KAPCSOLATOK TEREMT\u00c9SE<\/figcaption>\n                                                                                                                                    <\/figure>\n                                                                                                                    <\/div>\n                                                        <div class=\"col-6\">\n                                                                                                                            <figure>\n                                                                    <img decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-9.jpg?fit=225%2C300&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-9.jpg?w=568&amp;ssl=1 568w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-9.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-9.jpg?resize=288%2C384&amp;ssl=1 288w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-9.jpg?resize=445%2C594&amp;ssl=1 445w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>                                                                                                                                            <figcaption>A HOLNAP T\u00d6RT\u00c9NELME<\/figcaption>\n                                                                                                                                    <\/figure>\n                                                                                                                    <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                                                    <\/div>\n                                <div class=\"accordion-item__closing-image\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"tab-pane fade\" \n                             id=\"tab-3\" \n                             role=\"tabpanel\" \n                             aria-labelledby=\"tab-3-tab\">\n                            \n                            <!-- Mobile Accordion Header -->\n                            <div class=\"accordion-header d-xl-none\">\n                                <button class=\"content-tabs-accordion__button\" \n                                        type=\"button\" \n                                        data-bs-toggle=\"collapse\"\n                                        data-bs-target=\"#accordion-3\" \n                                        aria-expanded=\"false\" \n                                        aria-controls=\"accordion-3\">\n                                    <h2 class=\"content-tabs-accordion__button__text\">Branding<\/h2>\n                                    <span class=\"content-tabs-accordion__button__icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                            <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/button>\n                            <\/div>\n\n                            <!-- Content -->\n                            <div id=\"accordion-3\" \n                                 class=\"accordion-collapse accordion-item collapse\">\n                                <div class=\"accordion-item__featured-image\">\n                                                                    <\/div>\n                                <div class=\"accordion-item__body\">\n                                                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__single-image\">\n                                                                                                            <figure>\n                                                            <div class=\"accordion-item__box__single-image__sizer\">\n                                                                <img decoding=\"async\" width=\"687\" height=\"369\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/ec5a74e3-67e1-4c45-9924-e502b4e19e64.jpg?fit=687%2C369&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/ec5a74e3-67e1-4c45-9924-e502b4e19e64.jpg?w=687&amp;ssl=1 687w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/ec5a74e3-67e1-4c45-9924-e502b4e19e64.jpg?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/ec5a74e3-67e1-4c45-9924-e502b4e19e64.jpg?resize=576%2C309&amp;ssl=1 576w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>                                                            <\/div>\n                                                                                                                    <\/figure>\n                                                                                                    <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__basic-content\">\n                                                    <h3>Vizu\u00e1lis megjelen\u00e9s<\/h3>\n<p>Az egyedi log\u00f3 \u00f6tv\u00f6zi a hagyom\u00e1nyos szimb\u00f3lumokat a modern bet\u0171t\u00edpussal, \u00edgy j\u00f3l kifejezi a m\u00e1rka m\u00falt \u00e9s jelen k\u00f6z\u00f6tti harm\u00f3ni\u00e1j\u00e1t. Emellett a log\u00f3 finoman utal az \u00e9p\u00fclet jellegzetes \u00e9p\u00edt\u00e9szeti elemeire, er\u0151s\u00edtve ezzel a m\u00e1rka egyedis\u00e9g\u00e9t \u00e9s hiteless\u00e9g\u00e9t.  <\/p>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__basic-content\">\n                                                    <h3>M\u0171v\u00e9szeti \u00e9s fotogr\u00e1fiai koncepci\u00f3<\/h3>\n<p>A Dorothea Hotelben Tombor Zolt\u00e1n fot\u00f3m\u0171v\u00e9sz f\u00e9nyk\u00e9pei egyar\u00e1nt megtal\u00e1lhat\u00f3k a Heritage \u00e9s a Contemporary szob\u00e1kban, utalva az \u00e9p\u00fcletek k\u00fcl\u00f6nb\u00f6z\u0151 korszakaira. Ezek szorosan kapcsol\u00f3dnak a m\u00e1rka arculat\u00e1hoz, valamint a m\u00e1rka pill\u00e9reihez, a \u201eKapcsolatok teremt\u00e9s\u00e9hez\u201d \u00e9s a \u201eV\u00e1ratlan utaz\u00e1shoz\u201d. <\/p>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__gallery\">\n                                                                                                            <div class=\"row\">\n                                                                                                                            <div class=\"col-6 accordion-item__box__gallery__item-wrapper\">\n                                                                    <div class=\"accordion-item__box__gallery__item\">\n                                                                        <figure>\n                                                                            <img decoding=\"async\" width=\"568\" height=\"758\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-10.jpg?fit=568%2C758&amp;ssl=1\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-10.jpg?w=568&amp;ssl=1 568w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-10.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-10.jpg?resize=288%2C384&amp;ssl=1 288w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-10.jpg?resize=445%2C594&amp;ssl=1 445w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/>                                                                                                                                                    <\/figure>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                                                                            <div class=\"col-6 accordion-item__box__gallery__item-wrapper\">\n                                                                    <div class=\"accordion-item__box__gallery__item\">\n                                                                        <figure>\n                                                                            <img decoding=\"async\" width=\"568\" height=\"758\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-11.jpg?fit=568%2C758&amp;ssl=1\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-11.jpg?w=568&amp;ssl=1 568w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-11.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-11.jpg?resize=288%2C384&amp;ssl=1 288w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-11.jpg?resize=445%2C594&amp;ssl=1 445w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/>                                                                                                                                                    <\/figure>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                                                                    <\/div>\n                                                                                                    <\/div>\n                                                                                        <\/div>\n                                                                                                    <\/div>\n                                <div class=\"accordion-item__closing-image\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"tab-pane fade\" \n                             id=\"tab-4\" \n                             role=\"tabpanel\" \n                             aria-labelledby=\"tab-4-tab\">\n                            \n                            <!-- Mobile Accordion Header -->\n                            <div class=\"accordion-header d-xl-none\">\n                                <button class=\"content-tabs-accordion__button\" \n                                        type=\"button\" \n                                        data-bs-toggle=\"collapse\"\n                                        data-bs-target=\"#accordion-4\" \n                                        aria-expanded=\"false\" \n                                        aria-controls=\"accordion-4\">\n                                    <h2 class=\"content-tabs-accordion__button__text\">Strat\u00e9gia<\/h2>\n                                    <span class=\"content-tabs-accordion__button__icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"65\" viewBox=\"0 0 28 65\" fill=\"none\">\n                                            <path d=\"M1.69009e-07 49.9991C3.71305 49.9991 7.27403 51.4923 9.89955 54.1502C12.5251 56.8081 14.0001 60.413 14.0001 64.1719\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 64.1719C14 60.413 15.475 56.8081 18.1005 54.1502C20.7261 51.4923 24.287 49.9991 28.0001 49.9991\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                            <path d=\"M14 65L14 1.19209e-06\" stroke=\"#252525\" stroke-miterlimit=\"10\"\/>\n                                        <\/svg>\n                                    <\/span>\n                                <\/button>\n                            <\/div>\n\n                            <!-- Content -->\n                            <div id=\"accordion-4\" \n                                 class=\"accordion-collapse accordion-item collapse\">\n                                <div class=\"accordion-item__featured-image\">\n                                                                    <\/div>\n                                <div class=\"accordion-item__body\">\n                                                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__basic-content\">\n                                                    <h3>Strat\u00e9giai m\u00e1rka- \u00e9s bevezet\u00e9skommunik\u00e1ci\u00f3<\/h3>\n<p>Kidolgoztunk \u00e9s sikeresen megval\u00f3s\u00edtottunk egy \u00e1tfog\u00f3, strat\u00e9giai tervet, amely lefedi a sz\u00e1lloda piacra l\u00e9p\u00e9s\u00e9t, digit\u00e1lis jelenl\u00e9t\u00e9t \u00e9s hossz\u00fa t\u00e1v\u00fa kommunik\u00e1ci\u00f3j\u00e1t. Ez a terv mag\u00e1ban foglalta a c\u00e9lzott go-to-market strat\u00e9gi\u00e1t, platformokra szabott k\u00f6z\u00f6ss\u00e9gi m\u00e9dia \u00e9s influenszer kamp\u00e1nyokat, hat\u00e9kony PR aktivit\u00e1sokat, valamint egy \u00e9rt\u00e9kvez\u00e9relt CSR programot. C\u00e9lunk volt, hogy maximaliz\u00e1ljuk a m\u00e1rka ismerts\u00e9g\u00e9t, n\u00f6velj\u00fck az elk\u00f6telez\u0151d\u00e9st, \u00e9s er\u0151s\u00edts\u00fck a m\u00e1rka relevanci\u00e1j\u00e1t a piacon.  <\/p>\n                                                <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__single-image\">\n                                                                                                            <figure>\n                                                            <div class=\"accordion-item__box__single-image__sizer\">\n                                                                <img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Rectangle-49-5.jpg?fit=1024%2C557&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Rectangle-49-5.jpg?w=1196&amp;ssl=1 1196w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Rectangle-49-5.jpg?resize=300%2C163&amp;ssl=1 300w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Rectangle-49-5.jpg?resize=1024%2C557&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Rectangle-49-5.jpg?resize=768%2C417&amp;ssl=1 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                                                            <\/div>\n                                                                                                                    <\/figure>\n                                                                                                    <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__single-image\">\n                                                                                                            <figure>\n                                                            <div class=\"accordion-item__box__single-image__sizer\">\n                                                                <img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-1.jpg?fit=768%2C1024&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-1.jpg?w=1196&amp;ssl=1 1196w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-1.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-1.jpg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-1.jpg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-1.jpg?resize=288%2C384&amp;ssl=1 288w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-1.jpg?resize=445%2C594&amp;ssl=1 445w, https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/3_4-1.jpg?resize=576%2C768&amp;ssl=1 576w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>                                                            <\/div>\n                                                                                                                    <\/figure>\n                                                                                                    <\/div>\n                                                                                        <\/div>\n                                                                            <div class=\"accordion-item__box\">\n                                                                                        <div class=\"accordion-item__box__single-image\">\n                                                                                                            <figure>\n                                                            <div class=\"accordion-item__box__single-image__sizer\">\n                                                                <img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Rectangle-285.jpg?fit=1024%2C557&amp;ssl=1\" class=\"w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/bdpstkoncept.hu\/wp-content\/uploads\/2025\/05\/Rectangle-285.jpg?w=1196&amp;ssl=1 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class=\"accordion-item__closing-image\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div> ","protected":false},"excerpt":{"rendered":"<p>A Koncept egy nagyszab\u00e1s\u00fa, l\u00e1tv\u00e1nyos projektet hozott l\u00e9tre, amelyben t\u00f6bb design-, m\u00e1rka\u00e9p\u00edt\u00e9si \u00e9s kommunik\u00e1ci\u00f3s ter\u00fclet dolgozott egy\u00fctt Budapest \u00f6tcsillagos Dorothea Hotel\u00e9nek megval\u00f3s\u00edt\u00e1s\u00e1n \u00e9s megnyit\u00e1s\u00e1nak kommunik\u00e1ci\u00f3j\u00e1n.<\/p>\n","protected":false},"featured_media":1147,"template":"","meta":{"_acf_changed":false},"case-study-tag":[16,14,15,13],"class_list":["post-1094","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-tag-brand-identity-graphic-design","case-study-tag-brand-strategy-creation","case-study-tag-narrative-creation","case-study-tag-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dorothea Hotel, Budapest, Autograph Collection - BDPST Koncept<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bdpstkoncept.hu\/hu\/case-study\/dorothea-hotel-budapest-autograph-collection\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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