{"id":846,"date":"2024-05-16T19:20:04","date_gmt":"2024-05-16T17:20:04","guid":{"rendered":"https:\/\/bdpstkoncept.hellodigitalstudio.dev\/portremuveszet-tegnap-es-ma-kulonleges-kerekasztal-beszelgetes-a-dorothea-hotelben\/"},"modified":"2025-07-01T22:48:24","modified_gmt":"2025-07-01T20:48:24","slug":"portremuveszet-tegnap-es-ma-kulonleges-kerekasztal-beszelgetes-a-dorothea-hotelben","status":"publish","type":"post","link":"https:\/\/bdpstkoncept.hu\/hu\/portremuveszet-tegnap-es-ma-kulonleges-kerekasztal-beszelgetes-a-dorothea-hotelben\/","title":{"rendered":"Portr\u00e9m\u0171v\u00e9szet tegnap \u00e9s ma \u2013 k\u00fcl\u00f6nleges kerekasztal-besz\u00e9lget\u00e9s a Dorothea Hotelben"},"content":{"rendered":"\n
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M\u0171v\u00e9szet, \u00e9p\u00edt\u00e9szet, identit\u00e1s \u00e9s m\u00e1rka\u00e9p\u00edt\u00e9s \u2013 ezekr\u0151l (is) sz\u00f3lt a Dorothea Art<\/em> kerekasztal-besz\u00e9lget\u00e9s, amelyre 2024. m\u00e1jus 16-\u00e1n ker\u00fclt sor a Dorothea Hotel k\u00fcl\u00f6nleges tereiben. A \u201ePortr\u00e9m\u0171v\u00e9szet tegnap \u00e9s ma<\/mark>\u201d<\/em> c\u00edmet visel\u0151 esem\u00e9ny egyszerre adott izgalmas m\u0171v\u00e9szett\u00f6rt\u00e9neti utaz\u00e1st \u00e9s betekint\u00e9st egy budapesti luxushotel sz\u00fclet\u00e9s\u00e9nek titkaiba. <\/p>\n\n\n <\/div>\n<\/div> \n\n <\/div>\n <\/div>\n<\/div> \n

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A besz\u00e9lget\u00e9s r\u00e9sztvev\u0151i: Orb\u00e1n R\u00e1hel, a BDPST Koncept \u00fcgyvezet\u0151je, aki a Dorothea Hotel teljes brandingkoncepci\u00f3j\u00e1t meg\u00e1lmodta \u00e9s \u00e9letre h\u00edvta, Tombor Zolt\u00e1n fot\u00f3m\u0171v\u00e9sz, Bell\u00e1k G\u00e1bor a Magyar Nemzeti Gal\u00e9ria m\u0171v\u00e9szett\u00f6rt\u00e9n\u00e9sze \u00e9s Kraszk\u00f3 Zita, a rendezv\u00e9ny h\u00e1ziasszonya, sz\u00e1mos k\u00e9rd\u00e9st j\u00e1rtak k\u00f6r\u00fcl \u2013 a sz\u00e1llodai branding m\u0171v\u00e9szet\u00e9t\u0151l a portr\u00e9k \u00e9vsz\u00e1zadokon \u00e1t\u00edvel\u0151 \u00e1br\u00e1zol\u00e1s\u00e1ig. <\/p>\n\n\n\n

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A Dorothea sz\u00fclet\u00e9se: m\u00faltb\u00f3l inspir\u00e1lt j\u00f6v\u0151<\/h2>\n\n\n\n

Mi\u00e9rt lett a sz\u00e1lloda neve \u00e9pp Dorothea<\/em>? \u00c9s mi\u00e9rt nem lett bel\u0151le egy sablonos nemzetk\u00f6zi m\u00e1rka? Orb\u00e1n R\u00e1hel szem\u00e9lyes hangv\u00e9telben mes\u00e9lt arr\u00f3l, hogyan sz\u00fcletett meg a koncepci\u00f3: egy olyan hotel l\u00e9trehoz\u00e1sa volt a c\u00e9l, amely tisztelettel kapcsol\u00f3dik Budapest t\u00f6rt\u00e9nelmi \u00f6r\u00f6ks\u00e9g\u00e9hez, m\u00e9gis kort\u00e1rs, nemzetk\u00f6zi \u00e9s egyedi. <\/p>\n\n\n\n

A branding k\u00f6z\u00e9ppontj\u00e1ba W\u00fcrttemberg M\u00e1ria Dorottya f\u0151hercegn\u0151 szem\u00e9lyis\u00e9ge ker\u00fclt \u2013 egy m\u0171velt, hat\u00e1rozott n\u0151, aki f\u00e9rj\u00e9vel, Habsburg J\u00f3zsef n\u00e1dorral egy\u00fctt komoly hat\u00e1ssal volt a 19. sz\u00e1zadi Magyarorsz\u00e1g kultur\u00e1lis \u00e9s gazdas\u00e1gi fejl\u0151d\u00e9s\u00e9re. A hotel arculata, neve, \u00e9s sok bels\u0151\u00e9p\u00edt\u00e9szeti r\u00e9szlete ebb\u0151l a szellemis\u00e9gb\u0151l t\u00e1pl\u00e1lkozik. <\/p>\n\n\n\n

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Heritage \u00e9s Contemporary \u2013 a m\u00falt \u00e9s a jelen dial\u00f3gusa<\/h2>\n\n\n\n

A Dorothea Hotel h\u00e1rom ikonikus \u00e9p\u00fcletet fog \u00f6ssze, amelyek k\u00fcl\u00f6nb\u00f6z\u0151 t\u00f6rt\u00e9nelmi korszakokat k\u00e9pviselnek \u2013 a neorenesz\u00e1nsz W\u00e9ber-h\u00e1zat, a szecesszi\u00f3s Mahart sz\u00e9kh\u00e1zat \u00e9s a modernista M\u00fcnnich-h\u00e1zat. Ez a sokf\u00e9les\u00e9g inspir\u00e1lta a sz\u00e1llodai szob\u00e1k k\u00e9t t\u00edpus\u00e1t is: a Heritage szob\u00e1kba<\/em>n a 19. sz\u00e1zadi hangulat, m\u00edg a Contemporary szob\u00e1kban<\/em> kort\u00e1rs design jelenik meg \u2013 m\u00e9gis egys\u00e9ges koncepci\u00f3ban. <\/p>\n\n\n\n

A Heritage szob\u00e1k ajt\u00f3it r\u00e9gi magyar portr\u00e9k r\u00e9szletei d\u00edsz\u00edtik, amelyek a Magyar Nemzeti Gal\u00e9ria gy\u0171jtem\u00e9ny\u00e9b\u0151l sz\u00e1rmaznak. Bell\u00e1k G\u00e1bor mes\u00e9lt arr\u00f3l, hogyan v\u00e1lasztott\u00e1k ki ezeket a festm\u00e9nyeket, \u00e9s hogyan seg\u00edtenek a vend\u00e9geknek kapcsolatot teremteni a v\u00e1ros t\u00f6rt\u00e9net\u00e9vel. <\/p>\n\n\n\n

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Kort\u00e1rs portr\u00e9k a falakon \u2013 Tombor Zolt\u00e1n k\u00e9pei<\/h2>\n\n\n\n

De mit\u0151l lesz egy sz\u00e1llodai faldekor\u00e1ci\u00f3 \u00e9lm\u00e9nyszer\u0171 \u00e9s kort\u00e1rs? Orb\u00e1n R\u00e1hel elmondta, hogy amikor a sz\u00e1lloda 216 szob\u00e1j\u00e1nak falaira kerestek vizu\u00e1lis megold\u00e1st, a klasszikus festm\u00e9nyek helyett valami frissebbre, vizu\u00e1lisan er\u0151sebbre volt sz\u00fcks\u00e9g. Ekkor j\u00f6tt az \u00f6tlet: Tombor Zolt\u00e1n fot\u00f3m\u0171v\u00e9sz alkosson egyedi k\u00e9pi vil\u00e1got a Dorothea sz\u00e1m\u00e1ra. <\/p>\n\n\n\n

K\u00f6zel 500 m\u0171 ker\u00fclt a falakra, ezek egyt\u0151l egyig ide k\u00e9sz\u00fcltek. A fot\u00f3k k\u00fcl\u00f6nf\u00e9le vizu\u00e1lis p\u00e1rokat alkotnak \u2013 elmos\u00f3dott n\u0151i portr\u00e9 \u00e9s m\u0171termi t\u00e1rgyfot\u00f3, r\u00e9gi \u00e9s \u00faj, \u00e9l\u0151 \u00e9s \u00e9lettelen p\u00e1rbesz\u00e9de. Ezek a k\u00e9pek nem csup\u00e1n dekor\u00e1ci\u00f3k, hanem vizu\u00e1lis t\u00f6rt\u00e9netmes\u00e9l\u0151k \u2013 \u00e9pp\u00fagy, ahogyan a hotel is: mes\u00e9l Budapestr\u0151l, a Monarchia vil\u00e1g\u00e1r\u00f3l, a n\u0151i identit\u00e1sr\u00f3l \u00e9s az id\u0151 r\u00e9tegzetts\u00e9g\u00e9r\u0151l. <\/p>\n\n\n\n

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Gy\u00f3gyn\u00f6v\u00e9nyfal, Zsolnay porcel\u00e1n, sz\u00f3d\u00e1s\u00fcveg \u2013 r\u00e9szletek, amik \u00e9letre keltik a t\u00f6rt\u00e9netet<\/h2>\n\n\n\n

A branding nem \u00e1llt meg a log\u00f3n\u00e1l vagy a n\u00e9vv\u00e1laszt\u00e1sn\u00e1l. A vend\u00e9gek l\u00e9pten-nyomon bele\u00fctk\u00f6zhetnek a m\u00falt \u00e9s a jelen finom elegy\u00e9be. A bej\u00e1ratn\u00e1l gy\u00f3gyn\u00f6v\u00e9ny-fal fogadja \u0151ket, utalva J\u00f3zsef n\u00e1dor botanikai szenved\u00e9ly\u00e9re, a recepci\u00f3t Zsolnay d\u00edsz\u00edt\u00e9s emeli ki, \u00e9s a szob\u00e1kban r\u00e9gi sz\u00f3d\u00e1s\u00fcvegek id\u00e9zik meg a magyar tal\u00e1l\u00e9konys\u00e1got. <\/p>\n\n\n\n

Ez az \u00e9lm\u00e9nyvez\u00e9relt diz\u00e1jn nem csak l\u00e1tv\u00e1ny, hanem \u00e9rz\u00e9s \u2013 valami, ami maradand\u00f3 eml\u00e9kk\u00e9nt \u00e9l a vend\u00e9gekben.<\/p>\n\n\n\n

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Rejtett o\u00e1zis \u00e9s a Pavilon var\u00e1zsa<\/h2>\n\n\n\n

A h\u00e1rom \u00e9p\u00fclet tal\u00e1lkoz\u00e1s\u00e1n\u00e1l egy k\u00fcl\u00f6nleges, n\u00f6v\u00e9nyekkel teli \u00fcvegtet\u0151s bels\u0151 udvar tal\u00e1lhat\u00f3, amely nemcsak a hotel sz\u00edve, hanem a gasztron\u00f3miai \u00e9let k\u00f6zpontja is: itt kapott helyet a Pavilon \u00c9tterem. <\/p>\n\n\n\n

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M\u00e1rka, mint \u00e9lm\u00e9ny \u2013 a Dorothea szerepe a v\u00e1rosban<\/h2>\n\n\n\n

Orb\u00e1n R\u00e1hel szerint a c\u00e9l az volt, hogy a Dorothea ne csak egy hotel legyen, hanem egy \u00e9l\u0151 kultur\u00e1lis k\u00f6zpont a belv\u00e1rosban, ahol a m\u00falt \u00e9s jelen tal\u00e1lkoz\u00e1sa inspir\u00e1lja a l\u00e1togat\u00f3t. A hotel n\u00e9gy brandpill\u00e9r k\u00f6r\u00e9 \u00e9p\u00fcl: a j\u00f6v\u0151 t\u00f6rt\u00e9nelme, k\u00f6z\u00f6ss\u00e9gi kert, v\u00e1ratlan utaz\u00e1s, kapcsolatteremt\u00e9s \u2013 \u00e9s ezek minden r\u00e9szletben visszak\u00f6sz\u00f6nnek, a fot\u00f3kt\u00f3l kezdve a bels\u0151\u00e9p\u00edt\u00e9szeti elemekig. <\/p>\n\n\n\n

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A portr\u00e9 m\u0171faja \u00faj nyelven sz\u00f3lal meg<\/h2>\n\n\n\n

T\u00f6bb mint 200 \u00e9v v\u00e1lasztja el a klasszikus portr\u00e9festm\u00e9nyeket a Tombor-f\u00e9le kort\u00e1rs fot\u00f3kt\u00f3l, m\u00e9gis: k\u00f6z\u00f6s benn\u00fck a t\u00f6rt\u00e9netmes\u00e9l\u00e9s, az ember\u00e1br\u00e1zol\u00e1s m\u00e9lys\u00e9ge. A besz\u00e9lget\u00e9s v\u00e9g\u00e9n Tombor Zolt\u00e1n el\u00e1rulta: minden k\u00e9pen ott lapul egy kis t\u00f6rt\u00e9nelmi vagy kultur\u00e1lis k\u00f3d \u2013 csak meg kell tal\u00e1lni \u0151ket. <\/p>\n\n\n\n

A Dorothea Art esem\u00e9nye \u00edgy nem csup\u00e1n egy kerekasztal-besz\u00e9lget\u00e9s volt, hanem maga is egy v\u00e1ratlan utaz\u00e1s \u2013 a t\u00f6rt\u00e9nelemb\u0151l a jelenbe, Budapestr\u0151l a vil\u00e1g fel\u00e9. Aki pedig bel\u00e9p a Dorothea falai k\u00f6z\u00e9, r\u00e9szese lehet ennek a k\u00fcl\u00f6nleges, r\u00e9tegezett t\u00f6rt\u00e9netnek. <\/p>\n\n\n <\/div>\n <\/div>\n<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-hu"],"acf":[],"yoast_head":"\nPortr\u00e9m\u0171v\u00e9szet tegnap \u00e9s ma \u2013 k\u00fcl\u00f6nleges kerekasztal-besz\u00e9lget\u00e9s a Dorothea Hotelben - BDPST Koncept<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bdpstkoncept.hu\/hu\/portremuveszet-tegnap-es-ma-kulonleges-kerekasztal-beszelgetes-a-dorothea-hotelben\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portr\u00e9m\u0171v\u00e9szet tegnap \u00e9s ma \u2013 k\u00fcl\u00f6nleges kerekasztal-besz\u00e9lget\u00e9s a Dorothea Hotelben - 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